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VAST Technology

Our World Leading Technology Partnerships

Established in 2001, Absen is a world leading LED display brand, renowned for its high-quality products, global presence and full-service capabilities. From corporate lobbies and retail stores to outdoor advertising and live events, Absen has delivered more than 50,000 installations in over 140 countries. No matter where you live, work or play – chances are you will have come across our screens including NBA games, FIFA World Cups, Times Square and even Presidential live debates.

Through constant innovation and development, Absen has been the No.1 Chinese manufacturer in exporting LED displays for 12 years in a row, making it the brand of choice for some of the most prominent brands, integration partners and rental companies around the world.

Thanks to the contribution of our partners and clients in last decade in New Zealand, Absen is honored to equip our LED screens nationwide in different cities with different applications. From Auckland Airport, New Plymouth Airport, Wellington Airport, Christchurch Airport to Dunedin Airport, from the billboards and signs in Auckland, Christchurch and so on, Absen LED screens are witnessing and accompanying New Zealanders in their tours and daily life.

Broadsign is the global leader in out-of-home marketing solutions, powering over 425,000 displays worldwide. Offering SOC II-certified security and stability, Broadsign’s software is the solution of choice for creating impactful experiences in premium OOH environments of every kind.

Seedooh creates system-to-system automation, whilst also verifying all relevant data sets to global best practice standards. Manual steps in the reporting process are inefficient and present an opportunity for error / tampering. Seedooh drives efficiency and confidence, by removing the need (and ability) to handle data manually – without placing additional risk or load on sophisticated DOOH network operations, or on media campaign execution processes and post-analysis.

Calibre is the industry standard audience measurement tool for the out-of-home market in New Zealand. Endorsed by the Out-of-Home Media Association of Aotearoa, it encompasses nearly 85% of New Zealand’s out-of-home touchpoints, unifying the industry under one measurement currency. Calibre provides standard reach and frequency measures, rich behavioural and demographic audience insights, and a customised planning dashboard for identifying optimal campaign sites.

With its proprietary and patented SmartCreativeTM technology, Veridooh independently tracks, measures and verifies the performance of out-of-home (OOH) advertising campaigns. The adtech leader has won several awards including Deloitte’s 2020 Tech Fast 50 Rising Stars and Campaign Asia’s 2021 Most Valuable Technology.

Vistar Media is the leading global provider of programmatic technology for digital out-of-home (DOOH). With a mission of enhancing every OOH transaction with automation, data and measurement, Vistar has established the most comprehensive marketplace for programmatic out-of-home transactions via a demand-side platform (DSP), supply-side platform (SSP), and data management platform (DMP). Vistar also offers core infrastructure software for media owner networks, via the Vistar Ad Server and device and content management platform (Cortex). Headquartered in New York, NY, Vistar has rapidly expanded since its founding in 2012 and now partners with some of the world’s leading brand marketers and media owner networks in more than 20 countries globally.

Hivestack by Perion is the leading global, full stack, marketing technology company, powering the buy and sell side of programmatic digital out of home (DOOH) advertising. Founded in 2017 with headquarters in Montreal, Canada, Hivestack by Perion operates in 32+ countries across the globe

LANDMARKS ID is a real-world insights platform that helps brands learn more about their customers.

De-identified, aggregated and privacy compliant, LANDMARKS ID insights inform VAST Billboards and its advertising partners on the brand preferences and behavioural attributes of the audiences that travel past each billboard location.

By empowering advertisers to select VAST Billboard locations based on the specific target audience the advertiser is seeking to reach, VAST Billboards is offering its advertisers the most compelling audience targeting solution available in the market, nationwide.